About
I create meaningful digital experiences for people seeking ways to improve their health, make life easier, or learn a new skill.
Since February 2019, I’ve been on the leadership team at Everyday Health Group Pregnancy & Parenting. I came on board as Editorial Director of What to Expect, and over time the scope of my role has grown to encompass content, commerce, branded, design, research, video, social, community, SEO, and PR for What to Expect, BabyCenter, and BabyCenter’s eight international properties. As Group VP, Content & Brand Solutions, I now lead a 50-person team creating content that informs, inspires, and entertains at every phase of the parenting journey through our global websites, mobile apps, communities, and social platforms.
Before joining Everyday Health Group Pregnancy & Parenting, I was the Digital Director for the iconic magazine brand Prevention and the London-based medical website NetDoctor.co.uk, where I revamped the brand positioning, digital strategy, and editorial voice for these two global leaders in health media. As Deputy Editor of Health.com, I doubled average monthly site traffic, quadrupled social audience, and transformed the brand into a daily destination for active, wellness-minded women.
To see my full resume, check out my LinkedIn profile.